Working with Freedom to Create, led by Connie Elshall, has been an exceptional experience. They played a crucial role in renewing SFM Corporate Services’ brand identity, delivering a full suite of print and digital brand collaterals with outstanding quality and creativity.## The project management was seamless, the design quality was impeccable, and the communication was both productive and engaging, always pushing the project forward in the right direction. Having worked in marketing for over 20 years with projects of different size, I can confidently say that this was one of the smoothest and most rewarding collaborations on a highly creative project—a process that is often complex and challenging to navigate. A special thanks to Connie Elshall for her exceptional leadership in managing the scope and ensuring everything ran efficiently from the agency side. Highly recommended!

Dmitry Erkanov
Marketing Director | SFM Corporate Services

Working with Connie at Freedom to Create on our brand new coffee pop-up at Waldorf Astoria DIFC was an absolute pleasure. Their creativity and attention to detail in designing our collateral and managing all aspects of our creative needs were exceptional. Connie's ability to understand our vision and translate it into stunning designs was impressive. Communication throughout the project was seamless, with Connie consistently keeping us informed and involved in the process. We couldn't be happier with the outcome and we would highly recommend Freedom to Create for any creative project.

- Sherry W. | Director Of Marketing & Communications
The Waldorf Astoria, DIFC

I know and work with Connie since almost 9 years. She was introduced to me by Four Seasons Dubai team. And since then, I kept engaging her in many projects. It was a pivotal time when she created her company, “The Freedom To Create”. My team and I have worked with Connie for several years, in which both she and her team have built a strong relationship with us at The Four Seasons Kuwait. The Freedom To Create team have continuously provided unique, creative and elegant end results to suit the needs and desires of our guests and ultimately, the brand essence intended to capture. As Freedom To Create is currently our preferred Creative Agency, we continue to grow and work together, by creating innovative campaigns that are on trend with today's market.

- Mohamed K.
Director of Marketing | Four Seasons Hotel Kuwait at Burj Alshaya

Connie was very professional and understood the brief perfectly to design a logo. Her team asked questions to build a better understand of the vision we were looking for. We had a tight deadline and she was able to work to it. They provided over 5 concepts and we liked them all and took time decide our favourite. Connie has also been verypatient with us. Highly recommend her team. Thanks for all your hard work.

- Susan H. | Managing Partner
Say it with Chocolate

Connie is one of the most talented and fun creatives to work with. She is brilliantly innovative and detail oriented, which is a rare commodity, particularly in the creative world. She is meticulous with detail and follow through, as well as being really good at hearing the client's needs and then translating the written or spoken word into images, brands, and materials that transcend and truly capture the essence of the client and the heart of their clients. From the bigger picture vision and the entire creative process to the final details, Connie guides her team and therefore takes her clients on a journey in a supportive, professional and human way. She is a rare gem in the luxury, branding, & creative industry.

- Pilar S.
Founder | Stellina Capital

When it comes to bringing visions to life, Freedom to Create stands unparalleled. I entrusted Connie and her team with the design needs of not one, but three distinct businesses—and they delivered excellence each time. Their ability to listen and truly understand my preferences resulted in designs that not only resonated with our brands but also captivated our audience. Innovative, attentive, and remarkably talented—that’s Freedom to Create for you.

- James D.
Managing Partner | Boston Warwick

It was a pleasure working with Connie and the Freedom to Create team on our bespoke toolkit to guide and support our properties in vital internal and external sustainability and ESG pledges. The toolkit has landed in the business with positive impact. The Freedom to Create team brought into the vision and understood our requirements despite some challenges and changing deliverables, executed the work on time as promised and were also prepared to go the extra mile. Look forward to working closely again in the future and indeed on property specific projects.

- Alex F.
Director F&B Development & Openings | HILTON Middle East & Africa

I have been working with Connie for the past 10 years, one of the best in her industry. Innovative, reliable & delivers quality. No second thoughts when it comes to branding, artwork & digital marketing.

- Abbas K.
Managing Director | AAK Investments & Contracting

We recently worked on a couple of hotel branding projects with Connie and her team and were impressed with their service and exceptional communication throughout. We were short on time and she went over and above to ensure that deadlines were met, feedback was responded to quickly and I was impressed with their hard work and commitment. She is efficient with timings and very clear in communicating when and what she would deliver. Both projects achieved great results!

- Helen W.
Project Director | HILTON Middle East & Africa

I am writing this testimonial to express my sincere appreciation for the exceptional talent and professionalism demonstrated by Connie Elshall, owner of Freedom To Create, in her as our creative partner for the Oberoi, Marrakech hotel based in Morocco. Connie's creativity and expertise have been instrumental in bringing our vision to life. Her ability to translate concepts into stunning visual designs is truly remarkable. From branding materials to promotional assets, Connie's work has consistently exceeded our expectations and elevated the overall aesthetic of the project. Beyond her impressive design skills, Connie's collaborative approach, promptness in response, flexibility and attention to detail have been invaluable throughout the process. She has consistently gone above and beyond to ensure that every aspect of the design aligns seamlessly with our brand identity and objectives. Working with Connie is an absolute pleasure, and I have full confidence in her ability to continue delivering exceptional results. I highly recommend her and team seeking a talented and reliable creative and long-term partner.

- Laila B.
Director of Sales and Marketing | The Oberoi Marrakech

Working with Connie Elshall was a game-changer for our company. Her team didn't just create a brand for us; they crafted an identity that truly resonated with our target audience. From the initial strategy sessions to the final execution, Connie’s attention to detail and creativity were unmatched. Thanks to her and her team's expertise, our new concept for a food and beverage dining product stood out in a crowded market, and we immediately noticed a significant increase in brand awareness and customer engagement. We couldn't be happier with the results and highly recommend “Freedom to Create” to any company looking to elevate their brand.

- Dwayn R.
Associate Director | Habtoor Grand Resort

I’ve had the pleasure of working with Connie and her team for several years on various projects for our clients. Not only is she a highly talented designer, but she is also incredibly precise and professional in everything she does. Her attention to detail and commitment to excellence make her a trusted partner, and I highly recommend her.

Vera Firman
Owner | Startup N Marketing